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Read the Full LADWP Story
See for yourself how our team was able to help users experience 80% faster login and bill payment processes on the Los Angeles Department of Water and Power website.
3 Million Hits a Week: Designing LADWP's Website for All of Los Angeles
Designing and building for one of the most complex public-facing user bases in the U.S.
LADWP's website doesn't get to have an off day. It's where Angelenos pay their water and power bills, report outages, and get emergency updates - in dozens of languages, on every kind of device, at a scale few public platforms ever see.
In this live conversation, Hounder CTO & Co-Founder Joshua Northcott sits down with LADWP's George Zordilla, Customer Service Manager of Digital Experience Processes, to unpack what it actually takes to build and run a public-facing platform for a city as large and diverse as Los Angeles.
Date: Wednesday, August 19, 2026
Time: 11:00 AM PT
Length: 60 minutes, including live Q&A
Format: Live conversation... Save your seat, or register now and we'll send you the recording either way.
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Meet The Speakers
Grab a front-row seat for a candid, behind-the-scenes conversation between the people who lived it:
- Joshua Northcott, CTO/Co-Founder, Hounder
- George Zordilla, Customer Service Manager of Digital Experience Processes, LADWP
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What You'll Learn
This isn't a highlight reel. It's a real conversation about what it takes to keep a public utility platform running for millions of people, including:
- Scale & reliability - handling 3 million hits a week without buckling
- Accessibility & inclusivity - designing for every language, ability, and device in LA
- Trust with no alternative - UX for services residents can't opt out of
- The redesign, unfiltered - real tradeoffs from rebuilding a live legacy platform
Catch Up Before You Tune In
This webinar picks up where our first LADWP session left off. In Part 1, How to Deliver What Users Want: A Major Utility's Web Redesign Story, Joshua and Alan walked through the research, planning, and redesign strategy behind LADWP's new platform - including how the team achieved 80% faster login and bill payment for users.
You don't need to watch it first to enjoy Part 2. But if you want the full story, it's available on demand right now.
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A Look Inside the LADWP Project
Building a platform that works for all of Los Angeles starts with understanding exactly who's using it and why. That research shaped every decision on the LADWP project.
In this session, Joshua and George go beyond the strategy to talk about what it's actually like to execute at this scale:
- How UX and UI decisions hold up (or don't) once real traffic hits
- Where Acquia's platform capabilities made scaling and accessibility possible
- How to know when a legacy public-sector platform needs a redesign - and how to make the case for it internally
About Hounder
Hounder is a digital web design and marketing agency that’s worked with high-profile organizations such as LADWP and Loma Linda University. Our vast industry expertise allows us to offer specific digital solutions that help boost user engagement and achieve your specific goals.
The Premier Digital Transformation Company
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Don't Miss It Live!
Seats are limited to keep the Q&A useful. Register now to save yours. Can't make it live? Register anyway and we'll send you the recording.